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Building EdTech Products: Lessons from Both Sides of the Classroom

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# Building EdTech Products: Lessons from Both Sides of the Classroom

Having been both a teacher using EdTech products and a product manager building them, I've seen the gap between what gets built and what actually helps learning. Here's what I've learned about bridging that divide.

The EdTech Promise vs. Reality

EdTech promises transformation, but reality often falls short.

What's promised:

Personalized learning at scale
Engaged students
Reduced teacher burden
Better outcomes **What often happens:**
One-size-fits-all dressed up as personalization
Engagement metrics without learning outcomes
More admin work for teachers
Technology that complicates rather than helps Understanding this gap is the first step to building better.

The Teacher's Perspective

As a teacher, I used many EdTech products. Here's what I learned:

What teachers actually need:

Tools that save time, not create work
Insights into student understanding, not just activity
Flexibility to adapt to different learners
Reliability that doesn't fail during class
Support when things go wrong Products that ignore these needs get worked around, not adopted.

The Student's Perspective

Teaching Physics taught me how students actually engage with learning technology.

What students need:

Quick wins that build confidence
Clear progress indicators
Content that matches their level
Mobile access for learning anywhere
Engagement that doesn't feel like work Products designed without understanding learners fail at the fundamental purpose.

Building for Real Classrooms

Real classrooms are messier than demos suggest.

Reality factors:

Internet connectivity varies
Device quality differs
Time constraints are tight
Attention spans are shorter than assumptions
Individual differences are vast Products that work in controlled conditions often fail in real environments.

Metrics That Matter

In EdTech, easy-to-measure metrics often miss what matters.

Vanity metrics:

Time on platform
Videos watched
Exercises completed **Meaningful metrics:**
Learning outcomes improved
Teacher time saved
Student confidence increased
Knowledge retention over time Building for the right metrics shapes better products.

The Content Challenge

Content is the core of EdTech, but often treated as an afterthought.

Content truths:

Quality content is expensive to create
Content without pedagogy is just information
Localization is more than translation
Content ages and needs updating
User-generated content needs curation Having created 240+ minutes of educational content, I understand this challenge deeply.

My Product Principles for EdTech

Based on my journey, here are principles I apply:

1. Start with learning outcomes

Define what success looks like for learners, then work backward to features.

2. Test with real users in real contexts

Lab conditions hide problems that emerge in actual classrooms.

3. Design for teachers as allies

Teachers can be your distribution channel or your biggest obstacle.

4. Build for offline reality

Connectivity assumptions often fail in schools.

5. Measure what matters

Easy metrics often mislead; invest in measuring real outcomes.

The Opportunity

EdTech is still early. The products that will win are those built by people who understand learning, not just technology.

My teaching background isn't a detour from EdTech product management; it's the foundation for doing it right.

Background

Yasar skipped presentations and built real AI products.

Yasar Arafath J was part of the January 2025 cohort at Curious PM, alongside 13 other talented participants.